IRL social-interaction, but for the most part, I've been questing my way through the world of Azeroth.
The thing that frustrates me is that I'm not really sure why I feel compelled to play. I do enjoy the exploration of each zone, uncovering and filling in the map. The art style is wonderful (though I do wish the game looked like the glittering cinematics produced for each expansion). An amazing mix of pathos and humor runs throughout the game's quests and characters. At the same time, the basic combat mechanics are incredibly boring at low levels while fighting random monsters running through the wilderness. The crafting and gathering professions are a grind with no intrinsic depth to them. The only times the game has truly shined for me have been the rare occasions I've tackled bosses with a few other players. It feels to me as if this is the true way to play so that you can see how the different classes, abilities, and even races interact with one another. Everyone has a role to play, there are specific actions to take at specific times, and the rush of collectively bringing down an elite monster is undeniable.
Unfortunately, most of the time I play it as a gigantic single player RPG that happens to have a few other players running through it. It's almost like playing Fable 2 with the online player orbs turned on, except you can see the actual characters. While the updates in the Cataclysm expansion made some zones of the game feel incredibly dynamic and even, occasionally, made me feel like I was actually participating in an epic adventure, many of the other zones are the same old pointless grind with nothing holding it together. Several story threads seem to drop off with the local guy in charge saying, "It'll be awhile before we'll be ready to tackle this big bad guy. We'll call you later." What this seems to mean is, "There will be a high level raid dungeon for you to enter in 40 levels." While the flow of quests and the paths you take seem smoother and less meandering than in the past, there are still dozens of "kill X number of Y monsters to collect Z organs" quests. With all the talk of lessons learned in the past six years of WoW's existence, it's astonishing that so many of these quests still exist. While one or two in the beginning of a zone can function as introductions to the types of enemies you'll be facing in the area and unlocking the first few areas of the zone, there has got to be a better way to consistently keep a player engaged.
The problem is that this is still something that seems to work. 12 million subscribers are playing the game, and I'm one of them. I'm supposed to be playing Persona 3 and Epic Mickey and working on my gargantuan backlog of games, yet I have a list of quests in Booty Bay a part of me feels compelled to work on. There are always more quests to do. Is that all it takes for me? Give me a never-ending to-do list and I'll happily march to your tune until the end of time? I haven't participated in any guilds. The two times I tried playing in random dungeons through matchmaking were somewhat horrible experiences. I've ignored the majority of the game's social aspects.
There are two games I've consciously made a choice to stop playing because they were too addicting. One was Civilization Revolutions, and the other Rome: Total War. Both feature the well known "one-more-turn" hook to keep you playing well into the night. WoW seems similar in that I find myself saying "one more quest" quite frequently. It seems pathetic that this is all that's keeping me playing, but I seem unable to figure out what else it could be. The loot grind isn't nearly as compelling as in Diablo. It seems I'm a slave to my to-do list. Maybe I need to do a better job of creating one for my real world problems, and thus solve my procrastination issues forever. Surely it can't be that simple?